Zlato is a Bulgarian caviar company. In it’s native language, the name means “gold”, which refers back to the product’s nickname: black gold. The brand wants to bring caviar to the middle-class segment and sells 3 types of it; Beluga, Asetra and Sevruga. They’re a new player in an age-old market, and wanted their brand to convey both contemporaneity as well as timelessness.