Founded by Linne Dierckx, WOODWORK is a full-axis management platform aimed at professional football players. Some of the company’s services include personal branding, wardrobe styling, lifestyle management and event management.
Positioned to include both the intro and extro of the players’ needs, WOODWORK goes deeper than surface-level needs and wants. The company is unique in its big-sister-like way of working, as a result of Linne’s personal experience, of which the knowledge she applies during her practice working with a small dozen of exclusive clients. WOODWORK is a safety net, housed in between a set of values and norms, designed to help give structure and bring happiness to the client’s personal and professional life.
We did the naming, strategy, typeface and branding.
We're thrilled to reveal the rebranding of "Plenty" - a collective of extraordinary girls who emerged in 2015 as young female entrepreneurs. From the heart of the creative scene, they blended disciplines like music, dance, art, and more, carving a path that resonated with their unique vision.
We meticulously crafted an animated logo using the Cavalry App transitioning from starry to spiky, a representation of their edgy "no-bullshit" attitude with an unmistakable feminine touch.
Their brand new website is your go-to hub for the latest podcast releases from these talented individuals. Showcasing the fierce spirit of "Plenty" - bold, authentic, and empowered with a touch of feminine elegance. You can visit the website at www.plenty.vision
Square Mockups is the product of the frustration which occurs when existing mockups don't fit Instagram's square format. We made it our mission to provide designers worldwide with high resolution, one-click-edit templates to elevate their designs in both client presentations and online presence.
Square Mockups uses a generative designsystem to create placeholder images automatically based on a Google Sheet's data. This takes out creativity on the production-level, and provides Square Mockup clients with a clear no-nonsense, focused shopping experience.
Usman Abdul is a Pakistan-Belgian photographer, art director and movie director currently based in Antwerp. He's worked at a large amount of international agencies, with the most recent of which being Mutant™. Usman commissioned us to design his personal identity and website.
Inspired by Arabic pharmacies and night-shops, his branding is built around a grid of LED's, which independently light up and act as a canvas — a metaphorical expression of Abdul's mind. As part of the identity, we designed a bespoke typeface called Outdoor. It's based around the same principle, and contains two weights and supports a selection of Usman's most used Emoji's.
The website is an easy-to-navigate darkroom with Abdul's most notable work on the forefront. His logo, a continuously changing mark shifting from Arabic to Latin letterforms and back. You can visit the website at www.usmanabdul.be
Caroline Bosmans is a Belgian fashion designer. She's internationally known for her extravagant and edgy kids' clothing. While at Mutant™ and together with Frank Schouwaerts, Martijn Mertens was asked to design her brand's new visual identity.
The main asset found throughout her branding is the new variable and branch-serif grotesque, Caroline Bossans, which we designed from the ground up, giving personality while still allowing her designs to speak. The other assets include a bold hot pink colour, and her new icon, Shelly.
Shelly is Caroline's new mascotte. Inspired by her legacy icon and game culture, Shelly oozes boldness. It's these very lips teaching kids "While wearing Caroline Bosmans, the world is your Oyster."
Fly Sneaker Academy is Belgium's first sneaker building workshop. We were asked to do its branding, the website and clothing-line. While inspiration was found in vintage sneaker advertising and basketball culture, the brand still had to feel exciting and contemporary. You'll find its bold blue and white colours and ball-icon scattered throughout the identity, from sweaters to tongue-tabs.
Addmore is an Antwerp-based online creative agency founded by Robin Waroquier and Wout Hardy. They cover a wide spectrum of services, including strategy, web-design and online marketing.
Though they dabble in branding themselves, Addmore solicited for a rebrand. We created a new, more up-to-date brand identity that represents the young and playful spirit of the studio.