Founded by Linne Dierckx, WOODWORK is a full-axis management platform aimed at professional football players. Some of the company’s services include personal branding, wardrobe styling, lifestyle management and event management.

Positioned to include both the intro and extro of the players’ needs, WOODWORK goes deeper than surface-level needs and wants. The company is unique in its big-sister-like way of working, as a result of Linne’s personal experience, of which the knowledge she applies during her practice working with a small dozen of exclusive clients. WOODWORK is a safety net, housed in between a set of values and norms, designed to help give structure and bring happiness to the client’s personal and professional life.

We did the naming, strategy, typeface and branding.

Based on the logo’s custom lettering, the face translates into both a mono and proportional regular typeface. It has stiff wood-like characteristics, with rational decision-making in its terminals. WOODWORK uses this face as the brand’s main text typeface. Everything from letters to business cards should be set in this font. It can, however, be combined with its Mono-counterpart. You’ll find the complete branding here.

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Thíme is a skincare company based in Virginia, with their main product line consisting mostly of face & body soap bars. We did a small branding exercise and applied it directly on the packaging.

In use is our recent ABCO Bénédict typeface.

ABCO Bénédict is a three-day revival excercise sourced from an 18th century document found in Château de Monbazillac. Due to a lack of high DPI reference, and small pointsize, the redrawn letters embody their bleeding edges and wonky straights.

Bénédict features a semi-complete glyphset with support for most Western-European languages and is available for free upon request. Please send us an email hello@aboutcontact.com for more info.

Design: Martijn Mertens
Spacing and Kerning: Martijn Mertens
Production: About Contact (Martijn Mertens)

With our Square Mockups bikepacking trip to the South of France coming up, we needed a way to rep our brand while riding. Small bags call for small accessories, and a cap sure wasn't going to be superfluous in Côte d'Azur's blazing sun.

We opted for a trucker hat with custom paracord enclosure and waterproof material for the "SQUARE MOCKUPS CYCLING CIRCLE" collection logo patch. Together with a custom-cut box and tags, it's ready for shipping.

Keep an eye out on squaremockups.com for upcoming releases, including the new France mockup collection!

Designed in between projects over a period of a year, Automotive is a next step in our journey in learning and breaking type rules. This neo-grotesque display-turned-body typeface collects distinct features from incised serifs to geometric sans serifs. With almost as much time spent trying to dissect Neue Haas Grotesk's decisions as actually designing, this family has been meticulously crafted to ensure even colouration for an optimal reading experience in long text applications.

Supported languages:
Afrikaans, Albanian, Creek, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Hawaiian, Hungarian, Icelandic, indonesian, Irish, italian, Jamaican, Latin, Latvian, Lithuanian, Maltese, Maori, Moldovan, Norwegian, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish, Swahili, Swedish, Turkish, Venetian, Walloon, Welsh, Zulu

Design: Martijn Mertens
Spacing and Kerning: Martijn Mertens
Production: About Contact (Martijn Mertens)

Inspired by Tom Sachs's aesthetic and handwriting, this one-day-typeface explores the possibilities of monoline, monoweight letterforms. The main goal of this venture is practice.

Square Mockups is the product of the frustration which occurs when existing mockups don't fit Instagram's square format. We made it our mission to provide designers worldwide with high resolution, one-click-edit templates to elevate their designs in both client presentations and online presence.

Square Mockups uses a generative designsystem to create placeholder images automatically based on a Google Sheet's data. This takes out creativity on the production-level, and provides Square Mockup clients with a clear no-nonsense, focused shopping experience.

You can visit the website squaremockups.com or visit us on Instagram @squaremockups.

Usman Abdul is a Pakistan-Belgian photographer, art director and movie director currently based in Antwerp. He's worked at a large amount of international agencies, with the most recent of which being Mutant™. Usman commissioned us to design his personal identity and website.

Inspired by Arabic pharmacies and night-shops, his branding is built around a grid of LED's, which independently light up and act as a canvas — a metaphorical expression of Abdul's mind. As part of the identity, we designed a bespoke typeface called Outdoor. It's based around the same principle, and contains two weights and supports a selection of Usman's most used Emoji's.

The website is an easy-to-navigate darkroom with Abdul's most notable work on the forefront. His logo, a continuously changing mark shifting from Arabic to Latin letterforms and back. You can visit the website at www.usmanabdul.be

ABCO Outdoor is a bespoke typeface designed for art director and photographer Usman Abdul. The family was inspired by arabic LED-screens, a reference also to be found throughout his branding and website. Outdoor exists out of 2 weights, with integrated Arabic logo and colour emoji-support. You'll find it live on www.usmanabdul.be.

Metal is a photostudio located on the IJzerlaan (Metal-lane) in Antwerp. We crafted a custom mono typeface called Metal Mono, which can be found as the main identifier throughout the branding. It's inspired by phototypesetting — a technique in which subtle weight inconsistencies are the result of the over- or under exposing of the film or paper. 

Together with Ben Boliau, we designed all signage and communication with alloys in mind, resulting in a warmth-conducting collection of spaces. You're welcome to visit Metal at IJzerlaan 7, 2060 Antwerp, or on www.metalantwerp.be

Metal Mono is a mono-width family inspired by phototypesetting — a technique in which subtle weight inconsistencies are the result of the over- or under exposing of the film or paper. With 5 styles, ranging from 200 up to 600, each font is at a different stage of its exposure. The typeface is part of a bigger branding project done for Metal, and serves as the bespoke face for the Antwerp-based photography studio.

Caroline Bosmans is a Belgian fashion designer. She's internationally known for her extravagant and edgy kids' clothing. While at Mutant™ and together with Frank Schouwaerts, Martijn Mertens was asked to design her brand's new visual identity.

The main asset found throughout her branding is the new variable and branch-serif grotesque, Caroline Bossans, which we designed from the ground up, giving personality while still allowing her designs to speak. The other assets include a bold hot pink colour, and her new icon, Shelly.

Shelly is Caroline's new mascotte. Inspired by her legacy icon and game culture, Shelly oozes boldness. It's these very lips teaching kids "While wearing Caroline Bosmans, the world is your Oyster."

Caroline Bossans is Caroline Bosman's bespoke brand typeface. As the brand's center, the display face is used throughout all digital and print applications. it's designed by Martijn Mertens while still at Mutant™, with creative and design direction by Frank Schouwaerts. This typeface is part of the bigger branding, which you can find here.

Fly Sneaker Academy is Belgium's first sneaker building workshop. We were asked to do its branding, the website and clothing-line. While inspiration was found in vintage sneaker advertising and basketball culture, the brand still had to feel exciting and contemporary. You'll find its bold blue and white colours and ball-icon scattered throughout the identity, from sweaters to tongue-tabs.

AC Duss Sans is Martena Duss' bespoke typeface. It's friendly, bubbly yet active. It's inspired by DIY fonts, with exaggerated horizontal and overal monolinear strokes in unexpected places. The tiddles, periods and accents are oversized, a reference to Martena's child-like perspective on her world.

Addmore is an Antwerp-based online creative agency founded by Robin Waroquier and Wout Hardy. They cover a wide spectrum of services, including strategy, web-design and online marketing.

Though they dabble in branding themselves, Addmore solicited for a rebrand. We created a new, more up-to-date brand identity that represents the young and playful spirit of the studio.

Welcome to Tumtu Market, a place designed to capitalize on the idea of need-filling nullity. These products contain the idea of happiness, enjoyment, welfare. Excitement? Fancy one? It may be exactly what you’re looking for. Don’t be mistaken though, none of these boxes make any logical sense. They’re natively digital embodiments of intermixed supermarket product categories, there to keep you from both discovering and reaching your actual longings by drowning you in meaningless information and empty, irrelevant promises.

The filtration of exactly those rules and conventions designed to distract and grab your attention. But don’t mind logic. By all means; this pseudo-satisfying feeling? You deserve it. Please visit www.tumtu.market to secure your very own jabber-filled dream.

Fifth Avenue is an international high-level modern-jazz and urban dance competition. Founded by Roy Claessen and Sonja Meers, the competition has paid strong homage to the New York visual language and street style from founding. The goal with this branding was to design a coherent identity based upon a curated pool of the city’s elements, working towards a memorable show for the public to experience.

Belgium has been struggling with portraying itself as the successful country it is. We needed to revisit our branding in order to improve upon our international status. Belgium has some of the best athletes in the world across multiple sports. We are the country of beer, cheese, fries, chocolate and waffles. We are the heart of Europe. The perfect place for both business and leisure. People come for work and end up staying for life.

But despite our rich pool of assets, Belgium still is the definition of battling division. Flanders is in constant competition with Wallonia and vice versa. We’re two brothers sharing the same toy. We have our quirks, but somehow still manage to function like we don’t. We are, however, proud of being the round peg in our new – and sometimes – square identity, which we’re not afraid to put on display.